Local food Essay Example | Topics and Well Written Essays - 500 words

Local food - Essay Example The English introduced afternoon tea, fresh food salads, and sandwiches into the world today. While the French added drinks to the English dining table, the Indians added spices and new veggies. The English exploration and a rich heritage of food culture ultimately is an incredible masterpiece of local food for the English people. The English start their day with egg and bacon breakfast taken down with seasoned tea or coffee. The cuisine may also include fried tomatoes, mushrooms, bread and baked beans. Children eat porridge or boiled oats during winter and cereals in summer (F, 2007). Breakfast is served hot and taken heavy; a tradition carried down from the Romans one meal a day policy. Although much of the cuisine disappeared during the food rationing period following World War II, the preserved cuisines heavily represent the ancient English culture. The English local food far outsmarts most foreign cuisines in terms of ease to cook and benefit to the body. The fresh farm produces eaten raw provides vital vitamins and minerals as animal products like eggs and bacon help build the body. Bread is a daily meal in England and a key source of energy foods. The balance created by these foods attracts many food enthusiasts and outweighs most processed foods cuisines. Fish has a historical twitch with the English and is prepared to suite every meal. The English have perfected fish preparation and preserved it for light dinner or lunch (Christopher, 2011). Dry table wine is legendary to both the English and the Italians. Wine is taken to supplement food and usually taken at the end of the meal. Wine, however, is a preserve for the well to do and most prefer water or tea at the end of a meal. Salads make an important part in the local cuisines in England. Salads such as asparagus, carrots, and French beans take center stage at a dinner. Thanks to the India exploration, more salads like chilies, cucumbers and ginger have been added to the cuisine. After

Are Science and Religion in Conflict Research Paper

Are Science and Religion in Conflict - Research Paper Example A quick glimpse of the topic, conflict in science and religion, using the online search engine generates more than 52 million results. This information could not clearly establish though, if indeed, conflict exists between the two divergent disciplines. The complexities by which the term religion is defined have proven the vast encompassing elements that go into its pursuit. Robinson (2011) for example, after evaluating a host of disparate definitions, arrived at this conclusion: â€Å"religion is any specific system of belief about deity, often involving rituals, a code of ethics, a philosophy of life, and a worldview" (p. 1). The simplicity by which science, on the other hand, clearly is indicated as â€Å"knowledge attained through study or practice," or "knowledge covering general truths of the operation of general laws, esp. as obtained and tested through scientific method [and] concerned with the physical world† (Science Made Simple, Inc., 2006) already signifies brewin g conflicts in terms of the possibilities of overlapping issues. In this regard, the objective of this essay is to confirm through supportive arguments from various authoritative sources that indeed, science and religion are not in conflict despite supposed overlapping and contradicting issues. Arguments Supporting Science and Religion are not Conflict From the overview of definitions of both science and religion, it is already eminent that conflicting issues exist due to their disparities in disciplines. According to Robinson (2009), science and religion are based on different foundations where â€Å"science is ultimately based on observation of nature†¦ (while) religion is largely based on faith† (p. 1). This fact is validated by Ecklund and Park (2009) when their findings supported â€Å"the idea that religion and science are in completely different spheres† (p. 290). Science deals with different areas ranging from natural sciences (study of the natural world) to social sciences (study of human behavior and society). Religion, on the other hand, has indicated from the abovementioned definition that it is a system of beliefs that encompasses a broader range of beliefs including philosophies of life and different perspectives of worldviews, depending on cultural factors and value systems. Since these two disciplines propose divergent theoretical foundations, there is no way that conflicts in interests could exist. Another supporting argument that attests that no conflict exists between science and religion is the fact that there are studies that reveal the existence of scientists with defined religious orientations who do not believe that conflicts between the two disciplines exist. In the study written by Scheitle (2011), to prove that no conflict exists, â€Å"the assumption is that, because they are the most knowledgeable about scientific matters, scientists will be most likely to demonstrate some conflict with religion if such a confli ct exists (Wuthnow, 1989, p. 143). If scientists are less religious that nonscientists, then the inference has been that there is an inherent conflict between scientific knowledge and religious belief† (Scheitle, 2011, p. 175). More importantly, and consistent with Scheitle’s study, the findings generated by Ecklund and Park from their study of Religion Among Academic Scientists (RAAS) which was completed over a three-year period from 2005 through 2007 revealed that â€Å"in contrast to research that has argued there is not an actual conflict between the knowledge framework of religion and that of science, on the basis that social scientists are le

Marketing Mixes For Coca Cola Marketing Essay

Marketing Mixes For Coca Cola Marketing Essay Sustainable competitive advantage is the focal point of a corporate strategy. It allows the maintenance and improvement of an enterprises competitive position in the market. It is an advantage that enables business to survive against its competition over a long period of time. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices. Porter identified two basic types of competitive advantage and cost advantage. See (Appendix 1). When an organisation introduces a product into a market they must consider: who is the product aimed at, what benefit will customers expect, how does the firm plan to position the product within the market and what differential advantage will the product offer over their competitors. Kotler suggested that a product should be viewed in three levels, see (Appendix 2) The concept of the products life cycle is rooted in the fact that technology and consumer tastes take time to adapt to new products and are always changing. As such, when a new product is introduced, it takes some time to be widely accepted, at which point its sales and revenues will begin to grow. This will attract other competitors into the market, cause the market to mature. Finally, the market will saturate and decline as companies begin to introduce the next product, and consumers switch to that product. See Coca Cola product life cycle in (Appendix 3) Coca Cola the market leader in providing different soft drink products like Coca Cola, Diet Coke, Fanta etc. there are no competitors in this sector. There good image makes the organisation more strong. Coca Cola is providing good taste, quality products with qualified staff, good atmosphere and hygienic environment. They are specialised in soft and fizzy drinks. They have created good image in customers mind, their image is reputable and reliable, which took them years to build and it has been one of the most popular soft drinks available. Their brand and logo are never mistaken, which is why consumers feel comfortable in purchasing Coca-Cola products. Coca Cola can market too many different segments. For example, Coca Cola can market to teenagers much easier than older people. Distribution in marketing acts importantly to attract customers convenience therefore; the system of distribution of an organisation can show the key ability for the organisation. Two types of channel of distribution methods are available. Indirect distribution involves distributing product by the use of an intermediary. Direct distribution involves distributing direct from a manufacturer to the consumer. Distribution is beneath the group of place and therefore organisations build-up an accurate distribution method so that its easily accessible to the customers and it can improve possible sales for an organisation. See Coca Cola distribution channels in (Appendix 4). The Coca Cola Company sells its products by bottling and canning operations. The distributors reached the Coca Cola to the wholesalers and the wholesalers reached it to retailers, and at last the customers buy Coca Cola from retailer shop. If Coca Cola does not work on its distribution services and Coca Cola bottles are just accessible at their factories then consumers might not be enthusiastic to get them. Its more suitable for the consumer to purchase Coca Cola from a close by retailer as compared to getting it from factory. Therefore distribution system of an organisation can be both its weakness and strength. Companies make sure the availability of their products at retailer shops and stores where customers can easily purchase it. One of the aspects in the marketing mix is pricing. This part of the 7 Ps are the one creating revenue and which is also why it is important that an organisation chooses the correct price. Pricing is one of the most important elements of the Coca Cola marketing mix, which generates a turnover for them. Coca Cola can adopt a number of pricing strategies. The pricing strategies are based much on what objectives the company has set itself to achieve, see (Appendix 5). Due to the availability of wide range products the pricing is done according to the market and geographic segment. Each sub-brand of coca cola has different pricing strategy. Their pricing strategy is based on the competitors pricing, Pepsi is the direct competitor to Coca Cola. The first thing that the Coca-Cola Company must do is select the pricing objective they believe will be most effective in distributing their brand to consumers. Coca-Cola use market-skimming pricing to do this. They use marketing-skimming as there is a sufficient number of buyers that have a high current demand, also Coca Cola sets an initial high price and then slowly lowers the price to make the product available to a wider market. Coca Cola Company has adopted penetration pricing strategy as they want to hold maximum share of the market by maximum profit. Coca Cola use discount pricing, where their products are often market down during sale periods and special occasions. Also Coca Cola use competitor prici ng, where to meet the competition pricing, their products pricing are set around the same level as it competitors. Promotion being a feature of marketing mix consists of communication among the consumer and supplier of that product. Promotional activities are important factor because, these activities are performed in order to awake and aware the consumers about the product and it cover personal selling, adverting, publication relations, sales promotion, direct marketing etc. An advertisement, for instance helps a buyer to get to know about the company and it is products, this can be done by bill boards, banners or posters. The benefit of advertisement is that it informs people about different products and services, their utilities, cost and other requirements. The disadvantage is cost because advertising is more expansive. Personal selling is where businesses use people to sell the product after meeting face-to-face with the customer. Personal selling is one of the ways to keep good customers relationships, but this method is expensive. Sales promotion directly stimulates sales. It includes trade shows, contests, games ect. The advantage is that sales promotion can help companies to provide right information to customers, also it encourage repeat purchases and customer loyalty, but the advantages are that it increase price sensitivity and it is generally for a short duration Public relations play an important role in promotion. It can be used to create a good image of the company for example magazines, TV or radio etc. PR is inexpensiveness of the cost, but it is hard to predict about the responses and it increase the risk. Direct marketing is where a company selling their products directly to people such as fliers or street advertising. It allow to target specific customer and it can be measureable, but it is hard to get as immediate of an impact when using direct marketing and it can be quite expansive. Coca Cola use many methods of advertisement and the company spends a significant amount of money in order to be seen on billboards, radio, magazines, television, and on the internet. Coca cola adopts a range of advertising and promotional strategies to create an increased demand in the market by associating with life style and behaviour and mainly targeting value based advertising. The Coca cola Company uses advertising as its main source of increasing consumer awareness. It mainly uses the television; this source allows the companys products to reach a large audience. Coca Cola also uses the radio as another source of advertisement and this is a cheaper source then TV. They also use personal selling. The company has a highly trained sales team, which acts as a representative of the company to the retailers. This strategy helps to maintain service and product loyalty. Marketing mix has three additional elements: People, Process and Physical Evidence People are one of the elements of service marketing mix. People define a service. This refers to the people who are in direct contact with the customer such as staff. One of the crucial parts in selling a product is the staff and its service as lot of people rely on a good service before buying a product. Example, the employees in Coca Cola Company have a standard uniform. The company specially focuses on friendly and prompt service to its customers from their employees. The employees are part time workers and full time workers. The process of the product is essential in marketing. This determines the capability of the product to supply the demand of the consumers. The process at Coca Cola Company is transparent and hidden (the whole process is not visible to the customers). Coca Cola has a number of processes which is involves bottling and labelling solutions. The most important stage that Coca Cola consider is control of the company to get products at the agreed time and good quality, and the last step they consider is, the selling of beverage for target customers of distributors. Physical evidence: This is an important part where consumers will base their decisions based on the service which intangible. Companies physical evidence is supported by signs, symbols and artefacts of the business itself. Examples of this would be the signage in Coca Cola which reassures the consumer through branding. Coca Cola Company is focusing on target market; when it markets a product it mainly consider on demographic and physiographic segmentations; where demographic segment before it markets it identify the consumer groups in: age, sex, education, race, and occupation, and in physiographic it divides the market into different levels as: lower class, middle class, and upper class to identify their customers. Coca Cola segments different ages. The company focus on whole population in the world, but young generation is the target marketed of the company. Also Coca Cola segments different income levels by packing. For small income people it has small returnable glass bottle, for middle people it has small non returnable bottle and for higher income people it has Coke Tin. Marketing mix for Diet Coke: Coca Cola developed a new product. This product is a diet drink by the name of Diet Coke. They have designed the marketing mix of product which is in detail below: Product: Diet Coke is a very fresh and tasty diet drink. This new and fresh drink is made to provide the consumers with energetic feel with taste as well. Diet Coke is available in different sizes of which start from 330ml 2L bottle. This drink is mainly for the female teenagers from age 16 24. Price: Price of Diet Coke is very reasonable as compared to its major competitors. Its 330ml bottle is for 65p and 2L bottle is for  £1.98 in Tesco. Place: placement has an important role to play in the products success and failure. That is why the company makes sure that the Diet Coke is place in such a way in market that its in reach of every customer. They have very strong distribution channel and their product is available on maximum stores in the city. Promotion: For a product of such high standards like Diet Coke it requires good promotional activities. For this purpose the Coca Cola Company have chosen following promotional tools: for advertisement the company have use different types of media like television, newspaper, magazines, internet and radio. There are some characteristics to a service such as: lack of ownership, intangibility and inseparability. Each of these taken into account when marketing a service, see (Appendix 6). A product is something which is tangible where as a service is intangible. A product is much easier than the service because after marketing and selling a product there is something tangible to be seen by the customers for they are satisfaction but in services they cannot because its intangible. Basically, the marketing of product is particularly focused on 4Ps in marketing mix namely product, price, place, and promotion. The Coca Cola Company analyse the major demand of their customers in order to find out a product that can respond the market demand. Firstly, Coca Cola Company focuses on the strength as well as eliminates the vulnerabilities of marketed products in order to improve products to meet customers demand as much as possible. Secondly, they focus on the pricing factor in product marketing because the price must be set to match with the purchasing power of a target group. The Coca Cola know the nature price of selling products. Thirdly, the Coca Cola focus on place because place of product marketing refers to distribution channels to deliver and sell the product to customers. Lastly, they create the promotion on the product in order to persuade customers and motivate the sale in a short term. On the other hand, a service is the action that provide for customers. The service marketing is generally use 7Ps which is extended from 4Ps by adding people, process and physical evidence. It is important for any service industry to employ appropriate staffs or people. Employing and training of staffs have good impact that is why the Coca Cola Company gives training to their staffs because most of customers will judge the quality of their service from staffs. Therefore, Coca Cola employ staffs that have good and interpersonal skills. The essay shows that marketing mix (4Ps and 7Ps) is a very important aspect of creating marketing strategy, also it is essential for a company to implement their marketing concept successfully. The Coca Cola Company develops their product or service to meet the customers needs and wants; then they seem into determining how their consumer going to receive the product and they consider direct or indirect channels of distribution. The Coca Cola Company will decide a price for their products that ensures a profit. Finally, they promote their product by using different advertising methods to attract customers.

A Diet of Worms in the Digital Age :: Digital Technology Technological Papers

A Diet of Worms in the Digital Age I can’t prove it, but there is no doubt in my mind that textual arguments have been raging in scholarly circles for as long as there has been text to debate. In my mind’s eye I can see them: ancient Sumerian scribes lecturing each other about clay types and wedge depth; early Semitic peoples voting â€Å"no† on the vowel; medieval European scribes boldly pushing forward with punctuation, spaces between words, and the lower-case alphabet, and having heated debates on the long-term viability of the capital letter. And then came the printing press! Can you imagine the contention! What bold new vistas were opened up for scholarship! But anyone could publish anything—no matter what the quality! And surely, this spelled the doom of calligraphy. With the advent of the digital age, scholarly textual debate has simply entered a new phase. At issue here: what is the potential of digitally-powered scholarship, and how can that potential be realized? What approaches should we take in terms of format and methodology? William H. O’Donnell and Emily A. Thrush (â€Å"Designing a Hypertext Edition of a Modern Poem†) discuss the issues involved in designing hypertext editions of literature. Specifically, they refer to the edition of Yeats’s â€Å"Lapis Lazuli† that they designed. The main work to be studied, they feel (be it â€Å"Lapis Lazuli† or something else), must not be cluttered with visible links. They have devised a method of windowing that anticipates the modern â€Å"frames† format of Internet documents, and stress that any attempt at electronic analysis of a work of literature must be intuitively structured, easy to use, and customizable. Their edition of â€Å"Lapis Lazuli† appears well-constructed and functional and seems to have fairly broad appeal, but it seems also to be intended more as an aid to understanding the poem than as a tool for scholarly research. This distinction separates this article somewhat from the others considered her e, though the basic format could be applied to other projects. Peter Shillingsburg (â€Å"Principles for Electronic Archives, Scholarly Editions, and Tutorials†) frankly admits that what we all secretly want is to have every conceivable kind of information—textual, visual, audio—related to a given topic all sorted for us and available right at our fingertips. This is, of course, impossible, but he feels that electronic editions of scholarly works have the potential to come closer to that ideal than any other medium. He systematically lays out the main problems facing those who create electronic editions and suggests some ways to address them.

American Popular Culture In Australia Essay

The 1950s and 1960s were times of unprecedented change, and Australian society was influenced greatly by American popular culture, through various mediums, such as: music, film, television and fashion. This especially affected teenagers. It will be explained how Australian society was impacted by American popular culture, and also why American popular culture had such an affect. Australian developed its own responses to these influences, and the extent of this will also be explored. The 1950s meant the emergence of the teenager; it also brought peace and prosperity to many. And during the fifties there were far more American films released in Australia, and they became more popular than many Australian films. Films were of great influence to the youth of the 1960s, films such as The Wild One and Rebel Without A Cause showed a new type of teenager, one who was not only different, but was rebellious. This new view of what a teenager could be gave birth to the idea of â€Å"bodgies† and â€Å"widgies† which is what many teenagers became known as during the fifties. These â€Å"bodgies† and â€Å"widgies† were greatly influenced by the culture of rock-‘n’-roll music. The term â€Å"Rock-‘n’-Roll† was invented in the mid 1950s for a new and exciting music. This type of music was to become popular beyond belief, it not only began to dominate the tastes of America’s youth, and it soon became the popular music of choice for youths throughout Australia, too. Popular artists such as Elvis Presley and Bill Haley and the comets were among the top entertainers influencing Australia’s impressionistic youth. The lifestyle trends of Australia were also, to a great extent, impacted by the trends of America. During the 1950s the lifestyle of a typical American was very different to that of a person during the forties. The lifestyle was more laidback, mainly due to the end of the war; people believed that they were entering a new age, where anything was possible. Australia followed Americas lead, and many of their lifestyles changed with the Americans. By the late 1950s, television was the most important form of mass entertainment and culture; it had become an important part of many people’s lives. Through television Australia saw the American life, and then modelled (to a certain  extent), parts of their lives on what they saw of the American lifestyle. During the 1960s, Australian society remained hugely affected by American popular culture. And although the culture of the youth was no where near as strong or powerful as it was in America, Australia was, to a great extent influenced by what was happening in America at the time. What happened in America was almost always mirrored by Australian teens (although to a smaller extent). Fashion-wise, the sixties saw the flowering of the Hippie Movement. All of a sudden the tight black pants, bright socks and hair grease of the fifties were gone, and in came the mini-skirt, velvet pants and paisley shirts. As American teenagers began to grow their hair longer and longer, it seemed Australian teenagers opted to follow this new trend. Films took on a new genre; the films of the sixties began to portray the story much more realistically. Blockbusters such as Easy Rider were on the scene. In the film industry in the sixties Britain tended to lead, but America adjusted, and Australian society continued to follow. Of course, there is one aspect of the sixties, which will remain in everybody’s mind forever: Psychedelia. A style like no other. It was a period like no other, a world of hallucinogenic drugs, swirling shaped and luminous colours. It was LSD, which provided the mental and visual stimulus behind psychedelia. Psychedelic patterns and colours quickly found their way in to mass-produced fabrics and clothes. Psychedelia also influenced the music industry significantly, with great bands such as the Beatles producing songs such as Lucy in the Sky With Diamonds with thinly disguised references to drugs. The Beatles were hugely popular in Australia as well, and it was the Beatles tour of Australia in 1964, which proved just how much this American pop group influenced these Australian citizens. During the tour parents and police were ignored, and Australian teenagers were lapping it up, the overseas excitement was finally there for then to fully be a part of. But the psychedelic styles of the sixties were so strong and unsympathetic to  other styles that it was inevitable that Psychedelia departed as quickly as it arrived. The fifties and sixties were completely different in so many ways; the times had changed a lot in the transition of decades. The types of music, for one, were in great contrast. By the sixties the rock-‘n’-roll and pelvic thrusting of the fifties had transformed into the pop, rock and folk music of the likes of the Beatles, the Rolling Stones and Bob Dylan. Teenagers changed a lot over the two decades a lot, too. The tight pant, leather jacket bodgies, with their greased hair, and the widgies, with their rope petticoats and flared dresses, were replaced by the teenagers of the Psychedelic era. These teenagers preferred the swirled shapes and bright colours, with their newly found mini-skirts, and for the guys it was paisley shirts. Although the two decades were different in themselves, there is still a parallel running between the two. Both were times of change, with popular culture culminated for the newly recognised youth, each decade had their own brand of pop music, and their own brand of teenagers. However, the teenagers of the sixties, despite the overuse of drugs, remained a lot more politically minded, by holding many war protests, for example. The fifties played home to a time where the brand teenager was first recognised, and the sixties were a carry on from this, an expansion where teenagers gained more and more out of life and the world. We have seen how Australian society was influenced by American popular culture in the fifties, now the question is why. There were many factors that contributed to this sudden change in ideals. One of the main factors involved was the end of WWII, WWII had brought America to Australia, it became one of Australia’s major trading partners, and our major investor. Economically and culturally we identified with America. Also, following the war communications around the world had been significantly improved, thus giving Australia greater opportunities to be connected with America, and therefore see and â€Å"copy† (in a way), just what they were doing. Another  factor of significant importance is the impact that television had on society overall. With the intervention of television Australian’s had a clear and self-evident view of America, as many of the programs shown on Australian television were in fact American. With more and more people seeing these programs the excitement grew and the popular culture of American society grew in Australia. Through the passage of time Australian culture absorbs these aspects of American culture and they become linked with our identity. The reasons for why Australia was impacted so greatly in the sixties can be traced back through the fifties. As the fifties went on America seemed to continue to dominate more and more. And by the time it reached the sixties there was an abundance of America programming on Australian television and radio, which influenced many young, impressionably minds. Another main factor was that Australia’s economy had substantially increased by the sixties, due significantly to such Government programs as the Assisted Immigration Scheme. With more money to spend, many Australian youths put their money to items, which then enforced pop culture, such as CDs and popular fashions of the time. But it all came down to the fact that America sells its culture and products to the world and teenagers in the western world are vulnerable to advertising. And perhaps the most important factor in all this was the Vietnam War. Many soldiers spent their R&R time in Australia. This impacted greatly upon the youth of Australia because many servicemen brought with them their own music and style which influenced the society that they brought it to. Of course, Australia didn’t just sit back and watch the excitement unfold, Australian society had their own responses to the latest trends. The culture, of course, in Australia was no where near as strong as that in America at the time. But still, in many ways Australia decided to copy the popular trends of the time, but in many other ways they had their own. Young Australians formed their own gangs, made up of â€Å"bodgies† who wore tight black pants and greased their hair and their female counterparts â€Å"widgies† who wore rope petticoats and flared dresses, throughout the fifties these groups became increasingly violent. These groups were in response to such  American hits as Rebel Without A Cause and The Wild One. The way that media targeted teenagers and advertising gave them a larger opportunity to get involved with the latest popular trends. Because teenagers got more money they had the means to respond to this advertising in the sixties. They had the means to be a part of Psychedelia (to a small extent). We can see from all this that the fifties were a big turning point for Australian society. This was the time were American had first been brought to Australia, until the 1950s Australia had not had as much contact with America. But through means of television and improved communications American popular culture influenced Australian society a great amount, in music, film, lifestyle and fashion. This same thing worked through the sixties, Australian society remaining significantly impacted upon by American popular culture, and we can see that still today we are affected to a certain extent, by American Popular culture.

Chaucer’s Depiction of the Corrupt Church in the Canterbury Tales

The Canterbury Tales is a famously satirical piece written by Geoffrey Chaucer at the end of the 14th century. Though there are many theories of what Chaucer was criticizing, he mainly was questioning the motives of the church. Chaucer used important figures in the church as characters in the story who go on a journey to Canterbury although the characters do not match the typical ideals of those who would be attributed with the church. Historically, according to the feudal system, the king was to give twenty-five percent of his wealth to the church, which proves the church had plenty of money to use in ways that would not agree with the typical morals of the church. Chaucer is making social commentary by highlighting on the religious hypocrisy and the church as it relates to money. Chaucer begins with his criticism in â€Å"The Prologue† by immediately characterizing those who are affiliated with the church in order of their social status, showing that there are many aspects of the church that fall short morally. For example, the Knight, though he is a nobleman and not a religiously affiliated character, is the most virtuous; he comes at the top of the hierarchy in terms of social status. Chaucer has nothing but good things to say about the Knight, especially when he says â€Å"he had proved his worth in his Lord’s wars†¦in Christendom and in heathen-lands and he had always been honored for his valor. † (ll 47-50) The Knight was always respected for what he had done, even when he was doing things for his religion which cannot be said for many of the other characters that Chaucer was describing. Though he is not part of the churchman group, Chaucer highlights on the Knight’s religious affiliation, saying of him that he is â€Å"a valiant warrior for his lord. † (ll 47) French speaking, with a dainty smile and polite demeanor with a hidden agenda, the Prioress offers an insight to the twisted world of the church that Chaucer wants the reader to see. The Prioress was characterized as a plump woman because â€Å"she never let a morsel fall from her lips† (ll 128), though this is ironic because as a nun she was supposed to take a vow of poverty. Chaucer then goes on to explain that the Prioress â€Å"had a few small dogs that she fed- with roast meat or milk and fine bread† (ll 146-147), further showing that the nun didn’t take her religious duties as seriously as she should have. The Monk comes next in Chaucer’s hierarchy, with the description being â€Å"he didn’t give a plucked hen for that text that said hunters are not holy men†Ã¢â‚¬ ¦ â€Å"why should he study and drive himself mad. † (ll 177-178) Chaucer mocks the Monk’s lifestyle by criticizing what he chose to do instead of taking his holy vow of silence. He was a hunter and wore expensive clothes: â€Å"I saw that his sleeves were edged at the cuff with gray fur†¦and to fasten his hood under his chin he had a very intricate pin made of gold† (ll 193) though as a man of the church he should not have had the funds to support his lavish lifestyle, which is why Chaucer criticized the church, because he thought that it was corrupt. Chaucer goes on to say, â€Å"He was a fine fat lord in splendid shape,†(ll 200) of the Monk, hinting to the reader that he was well fed as well, though like the Prioress, he should not have been due to a vow of poverty. The Pardoner’s purpose in the church was to pardon the sins of the church goers, though Chaucer made his character corrupt too, by charging people to pardon their sins, something that should be unheard of, though unfortunately, it happened quite commonly. This just relates back to Chaucer’s thoughts of the church being corrupt by wrongly using the money that it had. The Pardoner’s description says, â€Å"he’d make more money in one day alone than the Parson would in two months come and gone,† (ll 703-704). This line also makes mention of the Parson, another religious character, though he was not criticized as much as other characters due to his description of being the only devout churchman. Chaucer uses less harsh descriptions of him and even explains that he does work for the church in non-corrupt ways, much un-like the other religious characters he describes. He says of the Parson, â€Å"[he] was poor, but rich in holy thought and work. He was also a learned man, a clerk; The Christian gospel he would truly preach, devoutly his parishioners to teach,† (ll 479-482) from this line the reader gains a more clear understanding for how the church was supposed to be viewed. Those who were affiliated with the church were supposed to be devout and faithful to their God, though many did not fulfill the stereotypes that they were expected to. All in all, the problem with the church is that those who are supposed to be the most holy are not at all. The obsession with money and the wrongful spending of it by all of those who are affiliated is what made the church receive so much criticism. The implied solution to the corruptness of the church is simple: to remove the money. The one character who received little criticism was the only one who helped the church be seen in a positive light, and that was the Parson. By removing the excessive money from the church, the corrupt clergy members would go back to their vows of silence and poverty and the church would be restored to its original holiness.